FAQ
How structured data works in Google Search?
Google uses structured data that it finds on the web to understand the content of the page, as well as to gather information about the web and the world in general, such as information about the people, books, or companies that are included in the markup
Why add structured data to a page?
Adding structured data can enable search results that are more engaging to users and might encourage them to interact more with your website, which are called rich results.
What does Schema Markup indicate?
Schema tells search engines what the data means. Your website content is indexed and appears in search results. Obviously. But with schema markup, some of that content is indexed and displayed differently.
What is Schema Markup?
Schema markup is a code (semantic vocabulary) that is placed on your website to help search engines provide more informative results to users. If you've ever used rich snippets, you'll understand exactly what schema markup is all about.